A local business has rolled out the ‘Play It Forward’ program, geared toward aiding children and families in need in the community. Recognizing the financial hurdles associated with sports participation, the program strives to create opportunities for those facing barriers to acquiring essential sports equipment. 

BeFrizz, is calling upon the generosity of community members to contribute new or gently used sports equipment. The store will serve as the central hub for the program. Interested individuals are encouraged to reach out to the store during regular business hours for more information on how to participate. 

Brianna Frizell, the driving force behind the initiative, knows all too well how expensive sports can be. She said she was inspired by conversations she had with other sports families.  

“It came up during dinner with some fellow ball-playing friends, and I just couldn’t get the idea out of my head,” she said. “It went from discussion to reality in about three days. We all have a lot of used equipment that still has a lot of life left in it. There is nowhere local that takes in items like that.   

“Our kids have been playing softball for seven years now. Every season/every team will have at least one family that can’t afford everything they may want/need for that season,” Frizzell added.  “This program is going to be a great way to give these kids an opportunity they wouldn’t otherwise have. We’ve already had a huge response from people wanting to donate, so hopefully this program will become a household name, and we can help families throughout our community.”  

Frizzell added children will get to keep the sports equipment provided through ‘Play it Forward.’ 

BeFrizz is located at located at 101 Main St. E., Hartselle.