Hartselle native earns silver ADDY in national competition

Special to the Enquirer 

Students from Minerva, The University of Alabama’s Advertising and Public Relations’ graduate portfolio program, won Silver at the national American Advertising Awards in June. The campaign, titled “Spotify Audiobooks – Sincerely,” marks the profile program’s first national win in five years. 

“It’s wonderful when students win awards because it is a tangible and measurable outcome for all the hard work they put into a campaign,” said Mark Barry, assistant professor in the Advertising and Public Relations program and director of Minerva. “Minerva has a reputation for developing industry-ready creatives and awards like this help build upon that reputation.” 

Morgan Egan wrote the campaign’s copy, and Amanda Bowring, Laney Davis of Hartselle and Carlisle Ballard served as art directors. The campaign features a series of posters and billboards that “speak” to passersby via audiobook titles. “Dear Art Majors,” says one, featuring the cover of Lori Sullivan’s Jobs That Won’t Disappoint Your Parents. “Dear Ye,” says another, brandishing Soozey Johnstone’s I Am the Problem. 

In February, the campaign won a Gold ADDY in Tuscaloosa’s local American Advertising Awards. From there, the campaign won Silver in district competition and Silver at the national awards earlier this month. 

Minerva is a two-year portfolio program that offers students the opportunity to build a competitive creative portfolio while getting their undergraduate or graduate degree in advertising at The University of Alabama. 

The American Advertising Awards, conducted annually by the American Advertising Federation (AAF) is the advertising industry’s largest and most representative competition, attracting more than 25,000 entries every year. The three-tier competition starts at the local level, progresses to district and concludes at the national American Advertising Awards. 

Falkville

Larry Madison has been a pillar in Falkville for four decades

Hartselle

Hartselle trio nominated for two K-LOVE awards

Hartselle

Hartselle students chosen to attend Girls State

FRONT PAGE FEATURED

Hartselle Kiwanis Club continues scholarly legacy with annual golf tournament

Editor's picks

Heartbreaking finish: Hartselle comes up a run short in state baseball finals

Decatur

Fallen Morgan County officers remembered, families honored  

FRONT PAGE FEATURED

Hartselle drops Game 1 to Hillcrest, needs two wins for state title

FRONT PAGE FEATURED

Despite title loss, Hartselle thankful for state experience 

Editor's picks

Hartselle baseball legend dies

Breaking News

Hartselle baseball legend William Booth dies at 79

At a Glance

ALDOT patching area of Thompson Road tomorrow, Thursday

At a Glance

Spring-time market day in Hartselle scheduled for May 18 

Hartselle

New Crestline Elementary School welcomes students

FRONT PAGE FEATURED

Hartselle industry closing, affecting more than 150 jobs  

FRONT PAGE FEATURED

Habitat for Humanity applications for homeownership available June 3 

FRONT PAGE FEATURED

State seeking death penalty for Fort Payne woman accused of pushing victim off cliff

FRONT PAGE FEATURED

Pilot of ultralight dies in Hartselle plane crash

Editor's picks

Northern lights visible from north Alabama

Hartselle

Hartselle students to attend Boys State

FRONT PAGE FEATURED

High scorers: 42 Hartselle students a part of ACT 30 plus club

FRONT PAGE FEATURED

Hartselle projects budget surplus based on midyear numbers 

FRONT PAGE FEATURED

Planned Hartselle library already piquing interest 

Brewer

Students use practical life skills at Morgan County 4-H competition

FRONT PAGE FEATURED

After 13 years underground, the cicadas are coming 

x