Special to the Enquirer

Cerrowire has announced the addition of TJ O’Connell as director of contractor solutions.

A native of Boston, Mass., O’Connell brings nearly 36 years of experience in electrical manufacturing, distribution and as a manufacturer’s representative with a primary focus on the commercial, industrial and utility markets.

Before joining Cerrowire’s team, O’Connell served as vice president of sales and marketing for Nexans’ U.S. Energy Division. Prior to that, he used his extensive wire and cable knowledge, leadership, networking and communication skills, rounded out with a genuine enthusiasm for the industry, to assist wire and cable manufacturers, electrical wholesalers and manufacturer representative agencies in growing revenue contribution and building cohesive sales teams.

O’Connell has received 13 industry awards over the past 26 years.

“TJ’s proven ability to build, energize and inspire makes him a perfect fit for the Cerrowire culture, and we look forward to learning from his experiences,” said Cerrowire vice president of sales and marketing Toby Robin. “TJ will lead a team to build brand recognition and market penetration by providing superior service to our valued customers throughout the country.”

Robin said O’Connell’s “winning attitude coupled with his strong leadership skills will be a great asset to Cerrowire.”

“I am truly excited to be part of such a great culture,” said O’Connell, “and I look forward to working with Cerrowire’s innovation team to help differentiate the company and bring value to the electrical contractor.”

In his downtime, O’Connell likes to surf, bike, ski and hang out with his family.