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CAIN releases music video shot in Hartselle

The words and music of Yes He Can rang through The Venue at Warehouse Coffee, while the Cain siblings and nearly a hundred volunteers dressed in white choir robes shot the group’s music video in the Christian band’s hometown.  

Other scenes in the music video were shot in the coffeehouse itself, where Madison, Taylor and Logan Cain made coffee and are seen giving advice to a couple on a date. Later the musicians are seen on scooters in their childhood neighborhood on Bethel Road, attending a wedding, encouraging a young boy playing basketball and cheering on their dad Charley while he undergoes physical therapy at Encore Rehab.  

Madison said the entire day was a “blast,” adding she is thankful for their Hartselle roots and the helpful community the siblings came from.  

If we shot this music video in LA, it would have cost 15 times what it cost to shoot here,” she said. “Just to get clearance to film, during (the pandemic), we were thinking ‘Who in the world would let us use their facilities?’ so it felt like we were a little bit up against it.” 

Madison said she thought of Warehouse Coffee immediately because I thought if someone knew us, they might be willing to help, versus just a random person in Nashville or a bigger city,” she said. “Then, amazingly enough, Warehouse has this whole venue side attached to itWe were able to shoot the coffee scene, the wedding band and reception scene all in that same location.  

I don’t know if we would have been able to do it if not for shooting it here because everything takes so long, and we were trying to shoot it in one day.”  

The music video was shot by Create Nash’s Austin Peckham, who is a church friend of the Cain siblings. Madison said he was instrumental in developing the story line of the video that was first conceptualized when the trio were home in December of this past year.   

“The whole thing came to mind when we were driving around town when we were home for Christmas,” Madison said. “Taylor and I thought it would make a great video if we could get a bunch of people in choir robes cheering people on in their daily lives.” 

The video, Madison added, would not have been the same without the help of the community.  

“There was one woman, Phyllis Owens, whose daughter was one of the members of the choir, and she came back and spent hours cleaning the venue after all the confetti was flying everywhere,” Madison said. “You wouldn’t receive that kind of treatment anywhere else. 

It’s a hometown video for sure.”