Hartselle’s Cerrowire has promoted Jennifer Branch to lead the accounting department as the new vice president of finance.

Branch has served as the Cerrowire corporate controller for the past two years, where her focus has been on improving efficiency and streamlining procedures for accounting and operations.

“Jennifer is a natural leader who has the respect of her team and peers,” said Cerrowire President Stewart Smallwood. “She has a proven record at Cerrowire for driving change and simplification in our operations. I am excited to see Jennifer take on this new challenge and help move our company forward.”

Prior to joining Cerrowire, Branch worked in a progression of accounting jobs for six Marmon Group manufacturing companies over a dozen years; Cerrowire is part of the Marmon Group. She has used the Marmon Toolbox to implement the 80/20 culture in departments in which she’s served.

Branch earned a Bachelor of Science in accounting from Auburn University and a master’s degree in accounting from the University of Alabama Birmingham.