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Cerrowire announces two directors

Special to the Enquirer  

Cerrowire recently announced the addition of two directors.  

Chris Marlow was named as the director of strategic accounts for the company’s electrical distribution channel.  

Marlow has 18 years of experience in the electrical manufacturing arena in sales and business development roles. He is a technical sales leader known for his ability to cultivate new markets and customers, including successes in North and South America. He is experienced in leading teams through change management and business transformation.  

“Chris has the experience, energy and strategic leadership skills that are key to helping our customers and Cerrowire grow,” said Cerrowire Vice President of Sales Toby Robin. 

Marlow is active in the community, holding leadership positions in both education and business organizations, and he is an active Rotarian. He holds MBA and BBA degrees in business administration and marketing. 

Kevin Watkins has also recently joined Cerrowire, as director of sales for the eastern U.S. In this role, Watkins will focus on the eastern region to help Cerrowire’s electrical distribution customers grow in the changing construction industry. 

“Kevin is a seasoned professional with extensive experience in the wire manufacturing and electrical industry,” Robin said. He brings a wealth of knowledge, along with his flexibility and responsiveness to his customers, to the Cerrowire team. 

Watkins has a diverse background over the course of 20 years. From his time as an electrical journeyman, he understands what is important to the on-the-job electricians. His experience in estimating, project management and wire sales gives him the unique perspective of how both sides of the electrical distribution channel works – and allows him to work with customers to create win-win relationships.  

Prior to joining Cerrowire, Watkins worked as the northeast regional manager for Kris-Tech, with a primary focus on the electrical distribution sales channel. He spent eight years with Billows Electrical Supply in roles of commodity manager and inside construction sales.  

Watkins recently completed the John Maxwell course “Transformational Leadership” from the Manufacturers Association of Central New York. 

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